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Dating App Motivation Scale
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About Dating App Motivation Scale
Scale Name
Dating App Motivation Scale
Author Details
Sindy R. Sumter and Laura Vandenbosch
Translation Availability
English

Background/Description
The Dating App Motivation Scale (DAMS) is a psychometric tool developed to assess individuals’ motivations for using dating applications. Building upon the earlier Tinder Motivation Scale by Sumter et al. (2017), which focused specifically on Tinder, the DAMS was generalized to encompass a broader range of dating apps. The scale comprises 24 items that evaluate six distinct motivational factors:
- Love: Seeking a romantic relationship or long-term partner.
- Casual Sex: Looking for short-term sexual encounters without commitment.
- Ease of Communication: Finding it easier to communicate or open up through the app compared to face-to-face interactions.
- Self-Worth Validation: Using the app to boost self-esteem or receive affirmation.
- Thrill of Excitement: Engaging with the app for the excitement or thrill it provides.
- Trendiness: Using the app because it is fashionable or widely adopted by peers.
Each item is rated on a 5-point Likert scale, ranging from “Totally Disagree” to “Totally Agree.” The DAMS has been utilized in research to explore how demographic factors, such as gender and sexual orientation, as well as personality traits, correlate with different motivations for using dating apps.
Administration, Scoring and Interpretation
- Obtain a Copy: Access the DAMS through academic publications or by contacting the authors for permission to use the scale in research or clinical settings.
- Explain the Purpose: Inform participants that the DAMS aims to assess their motivations for using dating applications to better understand the various reasons individuals engage with these platforms.
- Provide Instructions: Instruct participants to respond to each of the 24 items based on their personal experiences and reasons for using dating apps, using the 5-point Likert scale provided.
- Approximate Time: The DAMS is brief and typically takes approximately 10–15 minutes to complete.
- Administer the Scale: Ensure participants complete the questionnaire in a setting that allows for honest and thoughtful responses, free from external pressures or distractions.
Reliability and Validity
The DAMS has demonstrated satisfactory psychometric properties. Confirmatory factor analysis supports its six-factor structure, and the scale exhibits good internal consistency, with Cronbach’s alpha coefficients for the subscales ranging from 0.65 to 0.89. The DAMS also shows convergent validity through significant correlations with related constructs, such as personality traits and demographic variables, indicating that it effectively measures the various motivations for dating app use.
Available Versions
24-Items
Reference
Sumter, S., & Vandenbosch, L. (2019). Dating gone mobile: Demographic and personality-based correlates of using smartphone-based dating applications among emerging adults. New Media & Society, 21(3), 655-673.
Sumter, S. R., Vandenbosch, L., & Ligtenberg, L. (2017). Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder. Telematics and informatics, 34(1), 67-78.
Important Link
Scale File:
Frequently Asked Questions
What is the purpose of the Dating App Motivation Scale (DAMS)?
The DAMS is designed to assess various motivations behind individuals’ use of dating applications, encompassing factors such as seeking romantic relationships, casual sex, ease of communication, self-worth validation, thrill of excitement, and trendiness.
Who developed the DAMS?
The scale was developed by Sindy R. Sumter and Laura Vandenbosch, building upon their earlier work on the Tinder Motivation Scale.
How is the DAMS structured?
The DAMS consists of 24 items divided into six subscales, each corresponding to a specific motivation for using dating apps.
How is the DAMS administered?
Participants self-report their agreement with each item using a 5-point Likert scale, with responses ranging from “Totally Disagree” to “Totally Agree.”
Is the DAMS a reliable and valid measure?
Yes, the DAMS has demonstrated good internal consistency and convergent validity, making it a reliable tool for assessing motivations for dating app use.
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