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Online Dating Intensity Scale (ODI)
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About Online Dating Intensity Scale (ODI)
Scale Name
Online Dating Intensity Scale (ODI)
Author Details
Zachary D. Bloom and Dalena Dillman Taylor
Translation Availability
English
Background/Description
The Online Dating Intensity Scale (ODI) is a concise, one-factor measure designed to assess the intensity of online dating behaviors and their integration into daily life. Developed by Bloom & Dillman in 2019, this scale captures the level of engagement individuals have with online dating platforms.
The ODI consists of five items that explore various aspects of online dating intensity, such as its frequency of use and significance in everyday life. Respondents rate their agreement with statements (e.g., “Using online dating is part of my everyday activity”) on a 5-point Likert scale, ranging from strongly disagree to strongly agree. Scores range from 5 to 25, with higher scores indicating greater intensity of online dating involvement.
This scale has proven to be a reliable and valid tool across different populations, making it a valuable instrument for researchers exploring the psychological and social dynamics of online dating.
Administration, Scoring and Interpretation
- Obtain the Scale: Access the ODI through the original publication by Bloom and Dillman Taylor (2020) or reputable psychological assessment repositories.
- Explain the Purpose: Inform participants that the ODI measures the intensity of their online dating usage, focusing on behaviors and emotional connections to online dating platforms.
- Provide Instructions: Participants are to rate their agreement with each of the five statements using a 5-point Likert scale, ranging from “strongly disagree” to “strongly agree.”
- Approximate Time: Completion of the ODI typically requires less than 5 minutes.
- Administer the Scale: Ensure participants understand each item and respond based on their personal experiences with online dating platforms.
Reliability and Validity
The ODI has demonstrated strong psychometric properties. An exploratory factor analysis with a sample of 494 emerging adult college students revealed a single-factor structure comprising five items, explaining 60.79% of the variance. The scale exhibited high internal consistency, with a Cronbach’s alpha coefficient of .84, indicating reliable measurement of online dating intensity..
Available Versions
05-Items
10-Items
Reference
Bloom, Z. D., & Dillman Taylor, D. (2020). The Online Dating Intensity Scale: Exploratory factor analysis in a sample of emerging adults. Measurement and Evaluation in Counseling and Development, 53(1), 1-16.
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Important Link
Scale File:
Frequently Asked Questions
What is the Online Dating Intensity Scale?
A five-item tool measuring the intensity of online dating behaviors.
Who can use the ODI?
Researchers and clinicians studying online dating behaviors and their psychological impacts.
What does a high score indicate?
A higher score suggests greater involvement and integration of online dating into daily life.
How reliable is the ODI?
The ODI demonstrates strong internal consistency across multiple cultural adaptations, with alpha values ranging from .71 to .84.
Can the ODI be adapted for non-English populations?
Yes, it has already been validated in Indonesian and Polish populations with acceptable psychometric properties.
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